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About

Our Story

OUR MISSION

Throughout our lifetimes, women’s bodies go through some extraordinary changes - but until now, our clothing has not been designed to change with us.

We transform - we buy. We transform again - we buy more. We contribute disproportionately to textile waste through lack of stylish, sustainable choice. We make do. We get frustrated looking in the mirror and not feeling ourselves. We don’t get the comfort, support and confidence we need as our bodies adapt.

I started Jorgen House with a mission to make this stop.

I want every woman to experience the difference that thoughtful, adaptive design can make in their lives.

During motherhood and beyond, our elevated basics will see you through three trimesters, four trimesters or fifty trimesters. They’ll see you through school runs, spin classes, coffee dates, WFH days and nights in. And they’ll be there when the dust settles, adapting to you for life.

Whether you are a new mother, an expecting mother, or simply a woman who values comfort and style, I invite you to join a more inclusive, supportive, and sustainable future for women’s fashion.

THE SCIENCE

Each of our products is purpose-engineered to adapt and change to the natural ebbs and flows of your body.

But we don’t simply extend the amount of fabric around the middle or bust. We use techniques reminiscent of kinesiology taping and innovative support technology; 3D body mapping, variable stretch and support ensure our designs fit, function and flatter properly, for longer.

Each piece is streamlined and strong. A seamless, circular knit construction engineered from soft, comfortable yarns ensures a smooth finish, with no wires to dig in, hem to ride up or down, or label to irritate.

And we don’t deal in complicated sizes, because we don’t need to. These are pieces that fit every body, for life.

WOMAN

HOOD
MOTHER

HOOD
SISTER

HOOD

MY STORY

As the story so often goes, I created Jorgen House because I couldn’t find what I wanted - and had the professional background to make it a reality.

As a mother to two young children, I knew all too well the frustration of clothing that couldn’t handle a fluctuating body shape - and that which comes from the throwaway culture of maternity clothing bound for landfill.

During the fourth trimester following the birth of my first child, I was uncomfortable. There are so many things we can’t understand about motherhood until we’ve lived them. The way our bodies change - and in ways that last - was one of them. My clothes didn’t fit and I hated trying to tackle breastfeeding in public, exposing parts of my body that I wanted to keep private. I couldn’t find a decent maternity sports bra that I could both work out and feed my child in.

With a background in lingerie, swim, surf and sportswear design, I had the design skills needed to create a solution. Bringing a passion for innovation, product creation and sustainability to the table alongside this, Jorgen House was born.

Pregnant with my second child throughout the development of the first line, I lived, breathed and live-engineered the products, testing and tweaking them on my changing body shape. I knew that concentrating on the engineering and fabric would be key to achieving the flexibility, support and comfort needed for active lifestyles.

What started as a more considered and adaptive approach to maternity active wear has evolved. Whilst we still offer products that are maternity-first, the majority of our pieces are much, much more than that; active life wear for motherhood and beyond.

I’m delighted you’re here.

Leah x

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